Ezequiel Celso Carrera Garcia one of the small holders working with Axiom from Cañada region of Oaxaca, Mexicowas awarded 4th place at the “Premio a la Calidad del Café’ de Oaxaca” (PCCO) statewide quality competition held on April 17, 2015. He was amongst 135 entries from every part of the state and achieved recognition for the quality of his coffee and a price premium that sparked an enthusiasm from his village of Santa Cruz Acatepec and the surrounding villages in this previously unknown Cañada Region. These smallholders are eager to invest themselves in a quality revolution to insure the opportunity to receive price premiums in the future.
The meeting with Axiom and Rabobank Foundation was attended in unprecedented numbers of Smallholders reflecting the desire to make improvements in their coffee. This visit also stimulated conversation with other partners to help support these efforts…watch for future story.