Axiom was honored to lead six guys on an adventure from San Diego, California in search of the origin of one of the Mexican micro-lot coffees they purchased through Axiom and now roast at OB-Bean. The trip took us to the mountainous state of Oaxaca located in deep southwest Mexico where coffee is grown. After hours of driving, we arrived in the little mountain town of Putla to meet the leaders of the Co-Op that supplies their coffee. We began our journey up into the fields together and after about a mile of hiking across several rivers, through thick brush, we began to see our first coffee trees. The farmers explained how they picked the coffee cherries one basket at a time and brought them part way down the mountain. I was shocked by the sheer amount of effort it took to harvest and transport the coffee.
Back at this small village the community began to gather and through our interpreter we shared about who we were, and that we had been roasting and selling their coffee in San Diego. We thanked them for their hard work and dedication to quality and then showed them a small bag of their coffee beans we had roasted and brought with us and they told us they had never seen their coffee roasted before. It was such reality check to bring them the final product that was made from the coffee they had worked so hard to harvest and export.
The OB Bean team felt so inspired by actually experiencing the entire process from farm to cup, and realizing the small part they play in helping these farmers provide for their families and communities. Mark Bell the owner of OB Bean and his team were impressed by the incredible work ethic and passion of these farmers to produce high quality coffee beans, as well as their resilience and hope for the future. Mark remarked how appropriate the name of this Co-Op is “Nuevo Esperanza” which is translated, “New Hope.” To learn more click here. file://localhost/www.http/::obbeans.com https://instagram.com/obbeans_/